Why You Should Focus on Brand Strategy (Before Anything Else)

“Branding is more than just a logo and colors, it is the entire customer experience. A good brand doesn't just happen…”

Branding is more than how you look, it’s how you make people feel. Think about it as if your company was on Tinder. The photos and description is what will make a potential mate swipe right but how you “really” look, how you communicate, and how you make someone feel is what will make them stay.

A well-thought-out brand strategy makes you stand out from the crowd with not only your look and services, but your personality, story, and communication.

It is WHO you are and WHAT you can do for someone!

Is that simple!

So why do businesses skip this part and save it for later?

Because a lot of people have a problem figuring the WHO and WHAT out. Although it may seem like you could leave branding for later, I want to get you thinking of why you want to get working on it right now and before anything else.

An amazing brand strategy will influence how you, your employees, your clients, and your investors, think and feel about your company.

Here are 10 reasons why you should focus on your brand strategy before anything else:

1. Gives you recognition

People do business with companies they are familiar with. It’s that simple! Branding yourself gives your clients a clear message and will help them feel more at ease when purchasing your products or services.

2. Helps you connect emotionally with your customer

A good brand strategy connects with people at an emotional level, they feel good when they buy the brand. Purchasing is an emotional experience and having a strong brand helps people feel good at an emotional level when they engage with the company.

3. Provides direction and motivation for your staff

A brand strategy provides the clarity that your staff needs to be successful.

It tells them how to act, how to win, and how to meet the goals. Having a set brand helps you sell yourself with a clear message when selling yourself!

4. Sets you apart from competition

When you have a clear message you feel more confident. When you feel more confident you stand out from the crowd. The look, feel, and message will separate you from the pack.

5. Tells people about your company's DNA

Branding identifies your company’s core values and what you stand for. From your logo to how you post on social media, to how you respond to messages, tells your customer about the kind of company that you are.

6. Generates referrals

People love to tell others about the brand they like. People wear brands, eat brands, listen to brands, follow brands, and share brands. Branding creates that bond and relationship.

7. Builds trust with customers

A brand strategy that is consistent and clear lets its customers know exactly what they will get each and every time they do business with you. From the experience of product/service to the exceptional customer service will keep them coming back for more.

8. Represents you and your promise

It is important to remember that your brand represents you… you are the brand, your staff is the brand your marketing materials are the brand.

What is the promise that you set for your customers? What do they say about you?

9. Helps create clarity and focus

It’s very easy to wander around from idea to idea with nothing to guide you…

it doesn’t take long to be a long way from your original goals and plans. It helps you stay focused on your mission and vision as an organization.

10. Gives your business value

A strong brand will provide value to your organization well beyond your physical assets.

A brand strategy is only good if you are persistent and clear! You can’t just talk the talk, you have to walk the walk! Be authentic, offer what you KNOW you can do, not what you THINK you can do!

Brand the things you know you will make happen for each and every client. Don’t be the person on Tinder that is nothing like their profile!

Stay authentic friends!

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#brandbuilding #brandstrategy #branding